Club de los Tesos
Awareness
Attraction
Country: Colombia
University: Universidad de los Andes
Effort: High
Target Audience: High School
Type of Activity: Competitions, Communication initiatives

Description

The Tesos Club is designed to inspire high school students to become interested in STEM (science, technology, engineering and math) careers. Through a virtual outreach campaign and mobile app, students participate in a personality quiz to discover which prominent STEM character they have the most in common. By making this "match," students can explore more about these characters and learn about their achievements in science and technology.

The project seeks to disseminate and make the STEM world more accessible through interactive content, and is carried out mainly through social networks and the mobile application. This virtual experience offers a dynamic and educational way for young people, showing examples of inspiring lives in these areas.

Permanent publications on the website and official social networks of the School of Engineering follow up the activity.

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