The ITBA Challenge is a contest where students submit short essays on topics related to the field of business and technology from a specific methodology. The selected essays are presented and debated with experts and other young people in conferences. The proposal seeks that young people contribute with new challenging, innovative and critical views. The objective is to learn about their vision as protagonists of today's world and the business of the future. Both the works presented and the final evaluation were in charge of a demanding jury made up of ITBA teachers and authorities. Outstanding students are recognized with prizes and scholarships to study at the University.