This Is Technical - University Degrees
Awareness
Attraction
Country: Portugal
University: Instituto Superior Técnico - ULisboa
Effort: Low
Underrepresented Group: Other minorities
Target Audience: High School
Type of Activity: Communication initiatives

Description

This is Technical is an initiative aimed at showcasing the institution's academic offerings to prospective students from all over Portugal, especially those who are unable to visit the campus in person. The initiative is divided into three categories. Esto es Técnico - Undergraduate/Master's Degrees offers two online events through which students have the opportunity to interact with academic staff and current Técnico students to learn about the undergraduate or master's degree programs. The initiative is held once a year for two full days, with multiple two-hour sessions, including an institutional presentation and the application and admissions process, followed by specific sessions dedicated to each program of study. These presentations cover areas of study, curriculum and extracurricular opportunities, often highlighting student-led clubs. "ISTO é Conversa!" (or "This is Conversation!") allows applicants to book an informal chat with a Técnico student. These sessions are conducted online and in small groups, offering a more personalized experience.

The initiative emerged during the COVID-19 pandemic and achieved very positive results in its three editions. Despite offering a comprehensive understanding of the academic offerings and university life at Técnico to students from all over the country, regardless of whether they could attend in-person events, its growth became limited. Taking advantage of the popularity of the podcast format, the initiative was transformed into a 21-episode podcast, with the participation of students, faculty and student clubs, offering a comprehensive and lasting view of the academic experience at Técnico.

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