INTEC FEST is an annual event aimed at high school students and college graduates, with the purpose of exploring and involving young people in the different areas of study offered by the university. Through playful activities, interactive games, lectures and conferences, participants can learn more about entrepreneurship, innovation and technology, guided by academic coordinators, active students and outstanding graduates. This event, which is held in person at the INTEC campus, seeks to facilitate students' vocational decision making and is promoted through publications on social networks, personalized emails, the use of live chat and WhatsApp to resolve doubts, as well as the segmentation of messages according to the interests of the participants.