Information Days and Vocational Guidance Talks
Awareness
Attraction
Country: Dominican Republic
University: Santo Domingo Institute of Technology INTEC
Effort: Medium
Target Audience: High School
Type of Activity: Talks, Discussions

Description

Information Days and Vocational Guidance Talks are initiatives designed to help high school students, graduates and others interested in defining their academic and professional path. These talks, held in person and virtually on campuses and educational centers, seek to provide personalized advice to participants so that they can make informed decisions about the career that best aligns with their interests and aspirations. Through panel discussions and conversations, professionals and school counselors offer key information on different academic options, job opportunities and the necessary steps to access higher education.

The event is held quarterly and is supported by effective communication strategies, such as interactive posts on social networks (Instagram, Facebook, LinkedIn and WhatsApp), personalized informative emails, live chat tools and instant messaging to address real-time queries. In addition, INTEC employs data and segmentation to personalize messages according to each student's interests, ensuring more effective targeting. This initiative is part of the university's commitment to raising awareness and attracting new talent, supporting the student community in the important decision of choosing their academic future.

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