The Emprende U contest is an annual event that aims to stimulate the ability of primary and secondary school students to address local problems through innovative ideas supported by technological advances. The contest seeks to generate proposals that have a positive social, environmental, economic and cultural impact. Participants develop solutions to local challenges, promoting entrepreneurial thinking and innovation.

This contest is aimed at students from high schools, tertiary schools and universities in Mendoza and Córdoba. The event is organized by the Secretariat of University Outreach and Extension, and is carried out in person. The promotion is carried out through campaigns in social networks and in collaboration with the pedagogical guidance offices of the schools in the province.

Since its inception in 2014, the competition has been a key platform to foster entrepreneurship among young people and provide them with tools to transform ideas into viable projects that can generate real change in society.